The one thing that always worked for Aam Admi Party (AAP) during their honeymoon period was their strategy. Be it the selection of party symbol or be it the style of campaigning or be it the culture of holding public referendums, the various strategies always set them apart from the traditional parties. But like every human being, their strategy failed miserably in three circumstances, which eventually led to their downfall.
1. AAP should have held a public referendum before quitting the Delhi government. When they took so much time to think about formation of the government and held a referendum too, the sudden decision to quit the government took everyone by surprise. Most of the people felt it highly contradictory to their previous decisions without even giving a hint to the people. There was so much happening at the government functioning that they kind of lost touch with common people. I think they shouldn't have formed the minority government in the first place keeping the promise they had made earlier of not taking support from other parties. They would have made an excellent opposition party.
2. The generalization and bashing of media was really uncalled for. Although Arvind Kejriwal keeps denying this always, but no one can argue the role media played in AAP's Delhi win and the overall rise of AAP. Although there's a lot of corruption in media, I'd like to believe that at least a handful of media people are honest to their jobs. In such a case, making a statement that all media is corrupt and would be sent to jail if AAP comes to power was really arrogant, uncalled for, and against the party values. This statement really rubbed the media wrong way and AAP was bound to get a negative publicity by the media after that.
3. Fielding Arvind Kejriwal against Modi in Varanasi was a big strategy failure. Firstly, the belief that defeating Modi and Rahul Gandhi would put an end to BJP and Congress sounded too illogical. Everyone knows how traditional parties play their politics. To give a simple example, a defeat in Lok Sabha elections would do no harm to Arun Jaitely's chances of becoming the next Finance Minister. They will always find a backdoor entry. Manmohan Singh never won any election and still was the Prime Minister for 10 years. In such a scenario, investing so much of energy and time on this so called battle was unnecessary. This resulted in other constituencies getting neglected and AAP losing everywhere badly including Varanasi.
Despite these failure, it would be interesting to see if AAP can form a miraculous strategy to revive themselves again. Otherwise, I see no chances of their revival until the time corruption charges start leveling against the Modi government.